Course Overview
📈
100% PRACTICAL
LIVE AD CAMPAIGNS
🤖
AI-POWERED
AUTOMATION SUITE
Drive Growth.
Master Digital Marketing
Accelerate acquisition funnel performance. Learn to scale customer growth channels natively using modern search engine, performance paid media, and advanced web analytics frameworks.
⚡ Growth Strategy Core Modules
M1 • SEO
Search Engine Optimization
M2 • PPC
Google Ads & Paid Search
M3 • SMM
Meta & Social Retargeting
M4 • DATA
GA4 Tracking & Automation
🎯 Capstone Scope: Scale Live $500 Brand Budget
Course Overview
In today’s digital age, it is important for every company and business to strengthen their online presence. In such a situation, the Digital Marketing Course is the best choice to give a new direction to your career. Through this course you learn how to promote brands and products on digital platforms, what should be done and what strategies should be used to reach customers. Technoglobe is a trusted and forward-looking institute that provides this industry-oriented program. This course has been prepared from basic to advanced level so that every student can learn practical and updated knowledge.
Digital Marketing Course Modules
Comprehensive Curriculum Overview
01
Digital Marketing Fundamentals
03
Website Development with WordPress
04
Search Engine Optimization (SEO)
05
Google Tools & Analytics
06
Paid Advertising (Search Engine Marketing)
07
Social Media Marketing (SMM)
08
Social Media Optimization (SMO)
09
Email Marketing & Funnels
11
Freelancing & Career Development
12
Final Project & Assessment
Syllabus
Detailed Topic-wise Curriculum
Module 1: Digital Marketing Fundamentals
- What is Digital Marketing? Traditional vs. Digital Marketing
- Digital Marketing Channels Overview (SEO, SEM, SMM, Email, Content)
- Business Models: B2B, B2C, D2C
- Understanding Digital Marketing Funnel
- Career Opportunities in Digital Marketing
🛠️ Mini Project: Create a presentation on digital marketing for a small business.
Module 2: Basics of HTML & CSS
- Introduction to Website Structure
- Understanding HTML Tags, Links, and Forms
- Using CSS for Styling and Layout
- Creating a Simple Landing Page
- Introduction to Responsive Design
- Hosting Your First Web Page (Free Hosting Setup)
🛠️ Mini Project: Build your own personal digital portfolio page.
Module 3: Website Development with WordPress
- Domain & Hosting Basics
- Installing WordPress & Themes
- Pages, Menus & Customization
- Plugins for Performance & Security
- Blog setup and publishing content
📝 Practical: Launch your own basic website or blog.
Module 4: Search Engine Optimization (SEO)
- Introduction to SEO & Its Importance
- Keyword Research & Tools (Google Keyword Planner, Ubersuggest, etc.)
- On-Page SEO: Title, Meta Tags, Image Optimization
- Off-Page SEO: Backlink Building, Guest Posts, Forums
- Technical SEO: Site Speed, Mobile-Friendly, Crawling & Indexing
- SEO Tools: Google Search Console, Ahrefs, SEMrush Basics
📝 Practical: Optimize your website/blog for 5+ keywords.
Module 5: Google Tools & Analytics
- Google Analytics 4 (GA4) Overview
- Google Search Console Deep Dive
- Google Tag Manager (GTM) Setup
- Understanding KPIs, Traffic & Conversions
- Creating Custom Reports in Analytics
🛠️ Project: Analyze traffic data of a sample website and create a report.
Module 6: Paid Advertising (Search Engine Marketing)
- Introduction to Google Ads
- Campaign Creation (Search, Display, Video)
- Ad Copywriting & Creative Setup
- Audience Targeting & Bidding Strategies
- Conversion Tracking & ROI Optimization
- YouTube Ads & Remarketing Campaigns
📝 Practical: Create and run your first ad campaign.
Module 7: Social Media Marketing (SMM)
- Introduction to Social Media Platforms
- Facebook, Instagram, LinkedIn, and YouTube Marketing
- Ad Campaign Setup on Meta Ads Manager
- Audience Segmentation & Retargeting
- Social Media Planning, Calendar, and Content Strategy
📝 Practical: Grow and manage one live business profile.
Module 8: Social Media Optimization (SMO)
- Optimizing Profiles (Bio, Hashtags, Branding)
- Social Media Algorithms & Insights
- Tools for Scheduling (Buffer, Meta Business Suite)
- Handling Engagement, DMs, and Community Building
- Influencer & Theme Page Growth Strategies
📝 Practical: Optimize and audit 2+ social accounts.
Module 9: Email Marketing & Funnels
- Building Email Lists & Segmentation
- Mailchimp & Automation
- Designing Promotional & Newsletter Emails
- Sales Funnel Strategy & Lead Nurturing
- Landing Page Integration
📝 Practical: Build a complete email campaign with funnel.
Module 10: AI Tools & Automation
- Introduction to AI in Marketing
- Content Creation using ChatGPT & other tools
- AI for SEO, Email & Ads Optimization
- Chatbots & Automation Flows
- Future of AI in Marketing
Module 11: Freelancing & Career Development
- Resume Building & Portfolio
- Freelance Platform Setup
- Client Communication & Project Pricing
- Personal Branding (LinkedIn, Instagram)
- Interview Preparation & Mock Practice
📝 Practical: Create your freelance profile + proposal sample.
Module 12: Final Project & Assessment
- Real-time Digital Marketing Project Strategy + Execution + Reporting
- Team Presentation & Review
🚀 Final Target: Job Placement & Freelance Launch Guidance
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What you’ll learn
- Become a UX designer.
- You will be able to add UX designer to your CV
- Become a UI designer.
- Build & test a full website design.
- Create your first UX brief & persona.
- How to use premade UI kits.
- Create quick wireframes.
- Downloadable exercise files
- Build a UX project from beginning to end.
- Learn to design websites & mobile phone apps.
- All the techniques used by UX professionals
- You will be able to talk correctly with other UX design.
admin
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admin
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